Founded in 1989 by JoAnn Richter, Diamond Designs is one of Wisconsin’s leading jewellers in Fine Jewelry. Renowned for timeless designs and fashion-forward styles, while combining top quality standards with value. 
JoAnn opened Diamond Designs with the awareness that other people like her don’t want to “haggle” or wait for a sale, they should be able to walk into the store and shop without the stress or hassle of worrying about getting a fair price. With this philosophy, Diamond Designs has grown and become a revered part of the community.
Whether you are looking for that unique jewel or the classic engagement ring, Diamond Designs is here to help you find the perfect piece.
